var content = "<div class='abouttxt'><b>Behind the Brand</b><br/><br/>Inspired by ladylike couture from the '60s and '70s as well as modern L.A. art and architecture, the Trina Turk collection embodies a fresh, contemporary feel for fashion that's all about taking center stage. </span><br/><br/><span class='aboutlink'><a href='"+ getStoreURL() +"C/6013719/0~2376780~6009391~6013713~6013716~6013719?origin=brand_splash_text'>START SHOPPING</a></span></div>";