var content = "<div class='abouttxt'><b>Behind the Brand</b><br/><br/>Designed for the intelligent, modern and fashion-savvy woman, Theory specializes in clean silhouettes that move easily from work to weekend. With well-defined shapes and flattering fabrics, it's timeless style that never loses its contemporary look.</span><br/><br/><span class='aboutlink'><a href='"+ getStoreURL() +"C/6013544/0~2376780~6009391~6013541~6013544?origin=brand_splash_text'>START SHOPPING</a></span></div>";