var content = "<div class='abouttxt'><b>Behind the Brand</b><br/><br/>A family brand that doesn't take itself too seriously, Lucky Brand Jeans defines Americana fashion. Even as the product line expands, the relaxed spirit of the brand remains the same: a great-fitting pair of jeans, reasonably priced, distinctive in design and made in the USA.</div><br /><div class='aboutlink'><a href='"+ getStoreURL() +"C/6014240/0~2376780~6009391~6014238~6014240?origin=brand_splash_text'>START SHOPPING</a></div>";