var content = "<div class='abouttxt'><b>Behind the Brand</b><br/><br/>With an aesthetic informed by street-wise, multicultural style married with couture-like touches, L.A.M.B. is a direct expression of international pop star Gwen Stefani's unmistakable look. Since its launch in 2003, L.A.M.B. has consistently offered fashion-forward looks that are distinctive, flattering and infinitely wearable.</div><br /><div class='aboutlink'><a href='"+ getStoreURL() +"c/6013453/0~2376780~6009391~6013451~6013453?origin=brand_splash_text'>START SHOPPING</a></div>";



