var content = "<div class='abouttxt'><b>Behind the Brand</b><br/><br/>Named for the renowned French tennis player, Lacoste revolutionized the sportswear market with its signature cotton piqu&#233; shirts in the 1930s. Today, the brand is a casual blend of sports and fashion that maintains the understated, preppy style&#8212;and iconic crocodile logo&#8212;that made it an international favorite.</span><br/><br/><span class='aboutlink'><a href='"+ getStoreURL() +"C/6013396/0~2376780~6009391~6013394~6013396?origin=brand_splash_text'>START SHOPPING</a></span></div>";