var content = "<div class='abouttxt'><b>Behind the Brand</b><br/><br/>From a chunky wedge heel to the skinniest stiletto, Donald J Pliner's designs are made to be both glamorous and comfortable. He created the first allover elastic shoe, and now nearly every style in his collections has at least a touch of elasticized material for a superb, foot-friendly fit.<br/><br/><span class='aboutlink'><a href='"+ getStoreURL() +"C/6011826/0~2376780~6009391~6011820~6011823~6011826?origin=brand_splash_text'>START SHOPPING</a></span></div>";